say it right.

 

define the path for your brand

 
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BRAND DEVELOPMENT

 
 
 
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BRAND POSITIONING

Step 1 // Establish Brand Clarity

  • We help you to identify, define, and prepare all the elements needed to communicate your unique value. This includes your bio/origin story, mission/vision, brand pillars, core values.

  • We investigate the competitive landscape and define your demographic - and how to connect with them.

  • The elements that make you different/better than your competition will be clearly defined, and ready to iterate unforgettable brand identity.

Pre-requisite: A great idea.
Deliverable: “Brand Positioning” Guide
Metaphor: You have a blueprint and the foundation is laid.

 
 
 
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BRAND Identity & GUide

Step 2 // Communicate it Visually

  • We transform your brand framework into a set of visuals and creative guidelines that insure brand impact and cohesion across all channels.

  • Together we finalize a logo, color palette, font families, imagery tones and example and tone of voice examples.

  • All the elements needed to move into production of a powerful, unforgettable website or digital marketing campaign with total confidence.

Pre-requisite: “Brand Positioning” Guide
Deliverable: Brand Identity (Guide & Assets)
Useful Metaphor: The bones, walls, and windows are installed.

 
 

DIGITAL STRATEGY

 
 
 
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Web Presence

Step 3 // Present Yourself Impeccably

  • We prepare everything you need to move into production on a powerful new website.

  • We develop advanced wireframes, detailed page layouts, and UI/UX wireframes. We draft action-driving copy.

  • We curate imagery from stock and client archives that fosters the desired emotional mood. We then connect you to the contract designer/programmer we feel is the best fit for execution. We know dozens, they are all rad.

Pre-requisite: Brand Identity (Guide & Assets)
Deliverable: Digital Presence Roadmap (for website, app, or platform)
Useful Metaphor: The paint, fixtures, and details are perfect.

 
 
 
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Growth (MArketing)

Step 4 // Increase Your Market

  • Growth depends on increasing the number of those who know about you. So, we prepare a custom "Marketing Playbook”.

  • Smart marketing include a blend of email, grassroots, social, paid ads, and other from of marketing. We offer dramatically stronger outcomes for a fraction of the cost of major agencies.

  • We will connect you to the digital team that will be the best match for your needs, or subcontract with them and oversee the initiative.

Pre-requisite: Digital Presence Executed
Deliverable: Custom Marketing Strategy
Useful Metaphor: Decorate and share the space with everyone you know.

 
 

Multimedia PRODUCTION

 
 
 
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quality PHOTOgraphy

Step 5 // Photos say a thousand words

  • Case studies are clear, audiences don’t trust companies who use poorly produced, low-grade stock, and mix-matched imagery.

  • We creative direct photo-shoots that produce captivating imagery and curate custom stock archives to support our clients brand pillars.

  • We negotiate licensing agreements that allow for freedom to use imagery across all media at less than 25% of what you would pay licensing the same quality of stock imagery.

Pre-requisite: Brand Guide
Deliverable: Curated Image Library

 
 
 

professional video

Step 6 // Videos say a million or more

  • A smart, well produced video is the fastest way to win consumer confidence.

  • Pre-production: We develop a script, storyboards, and line up all talent and crew and post-production staff.

  • Production: We produce the capture of all required live footage, and audio. We oversee animation, motion GFX, and pull stock footage.

  • We are able to paint a truly complex and multi-dimensional impression of an individual, business, or concept. }

Pre-requisite: Brand Guide
Deliverable: High Quality Film/Video Content